Learn how Amazon’s algorithm really works, how readers discover books, and how to optimize your book page for clarity, visibility, and sales.

Amazon can feel confusing and unpredictable for authors. You upload your book, set everything up, and then wonder why it feels invisible. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down Amazon SEO in clear, human terms and removes the mystery around how the algorithm actually works.

This episode reframes Amazon SEO not as a system to beat, but as a recommendation engine designed to match the right books with the right readers. Gürhan explains why Amazon behaves more like a store clerk than a search engine, and why reader behavior matters more than keywords alone.

Listeners will learn what Amazon SEO really is, how search intent differs from browsing, and why clarity always outperforms cleverness. The episode walks through how the algorithm reads clicks, page behavior, purchases, and engagement, and why sales velocity and conversion rate matter more than total sales numbers.

You’ll hear a deep dive into optimizing your book page, including how titles, subtitles, and descriptions communicate with both readers and Amazon. Gürhan explains why confusion kills visibility, how natural language improves conversion, and why formatting descriptions for humans first leads to better long-term results.

The episode also covers backend keywords and category selection in simple terms. You’ll learn how readers actually search, why long, specific phrases outperform broad keywords, and how choosing the right categories helps Amazon understand where your book belongs. Real author scenarios show how small changes in positioning can dramatically improve discoverability.

Finally, the episode connects SEO to the bigger picture, explaining how pricing, reviews, and ads work together with optimization. Gürhan highlights common Amazon SEO mistakes, including keyword stuffing, panic-driven changes, and copying competitors without alignment.

By the end of this episode, Amazon SEO will feel calmer and more manageable. You’ll understand how to communicate clearly with both readers and the algorithm, how to make thoughtful improvements without fear, and how visibility grows through consistency and patience.

Listen now to “Amazon SEO – How the Algorithm Works and How to Optimize Your Book Page,” and learn how clarity, alignment, and reader-focused decisions lead to lasting visibility on Amazon.

00.24 …. Why Amazon Feels Like a Mystery to Authors
03.29 …. What Amazon SEO Actually Is
07.35 …. How the Amazon Algorithm Really Works
11.46 …. Optimizing Your Book Title, Subtitle, and Description
16.15 …. Choosing Keywords and Categories Strategically
20.38 …. How SEO Connects to Reviews, Ads, and Pricing
23.40 …. Common Amazon SEO Mistakes Authors Make
27.00 …. A Calm, Sustainable Amazon SEO Mindset