Learn how book pricing really works, when a 0.99 launch helps visibility, and when premium pricing builds trust, confidence, and long-term sales.

Book pricing is one of the most stressful and misunderstood decisions authors face. Many writers worry about charging too much, pricing too low, or making a mistake that will hurt their book permanently. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, brings calm, clarity, and strategy to the topic of pricing.

This episode reframes pricing not as a judgment of your work’s value, but as a signal. A signal to readers about what kind of experience to expect, and a signal to platforms about how your book fits into the marketplace. Gürhan explains why there is no single correct price and why context, genre, audience, and goals matter far more than rules.

Listeners will learn what book pricing really communicates to readers, how price influences perception, trust, and conversion, and why cheap does not always mean accessible. The episode breaks down the popular 0.99 launch strategy, explaining when it works well, when it fails, and how to use it intentionally without trapping your book at the bottom of the market.

The episode also explores premium pricing and why higher prices can sometimes lead to stronger engagement, better reviews, and more sustainable sales. Gürhan explains how premium pricing works in both fiction and nonfiction, how it filters the right readers, and why clarity and confidence are essential when charging more.

You’ll learn how to choose the right pricing strategy for your specific book, taking into account your stage as an author, your launch goals, your format, and reader expectations. Real author scenarios illustrate how thoughtful pricing changes over time often outperform emotional, panic-driven decisions.

The episode connects pricing to the bigger picture, showing how price interacts with ads, reviews, and Amazon SEO. Gürhan explains why pricing works best as part of a system, not in isolation, and highlights common pricing mistakes authors make, including underpricing out of fear and copying competitors without alignment.

By the end of this episode, pricing will feel less intimidating and more empowering. You’ll understand how to price with intention, confidence, and flexibility, and how strategic pricing decisions support visibility, trust, and long-term growth.

Listen now to “Book Pricing Strategies – 0.99 Launch vs Premium Pricing,” and learn how to choose prices that position your book clearly and support your publishing goals.

00.24 …. Why Pricing Feels So Stressful for Authors
03.38 …. What Book Pricing Really Communicates
07.54 …. The 0.99 Launch Strategy, When It Works
12.48 …. Premium Pricing, When Higher Prices Make Sense
17.17 …. Choosing the Right Strategy for Your Book
20.49 …. How Pricing Interacts with Ads, Reviews, and SEO
23.59 …. Common Pricing Mistakes Authors Make
26.06 …. A Confident, Strategic Pricing Mindset